Find the purpose

Right now, the Internet is flooded with a lot of Self-Help articles and books. As the technology era continues to evolve, there is a never-before quest of getting more and more out of your life. Right from the articles on your desktop computer to an app in your handheld devices, everyone is talking about how to become more focused, how to achieve what you want!

Along these lines, a very trivial statement is always present to dominate the conversation. The statement goes in the following fashion:
Find your purpose and you will never have to work!

The context is, you are here on God's green earth with some purpose. Once you find that out, you will no longer find yourself going through your day like a zombie! You will be motivated and encouraged to do more and more.

Taking a step back here, I would like to question this mindset. Is finding your purpose really means everything? (IMHO finding your purpose is overrated and it is just another marketing gimmick.)

What are your thoughts on this?