Our Purpose guides and serves us in many ways. First, it drives everything we do. It is the North star we navigate by and orient all our activities around. When we have a clear purpose we can look at every opportunity and ask: Does this help fulfill our purpose or not? If it does, we do it. If it doesn’t, we don’t. When we make decisions and recommendations in alignment with our Purpose, the process of obtaining any approvals and buy-in goes much more quickly, as everyone else understands and is acting in support of the Purpose, too. Purpose holds us steady. It enables you to combat ‘weapons of mass distraction’ which are the many interruptions we encounter every day that could take our focus off our Purpose – and stay true to what we stand for. Another huge benefit of Purpose – it becomes a springboard for meaningful innovation. When we know specifically what we are trying to do in the world, it’s easier to create the focus and inspiration necessary to create great ideas. When we’re truly passionate about solving a problem or making a difference, we get the essential fuel we need to overcome the inevitable obstacles and challenges any great innovation faces somewhere along the road to implementation.