Today, there are a number of people who visit physical stores to check a product, its size, quality and other aspects. But very few of them actually make the purchase from these stores. They tend to look for the same product online instead. The reason being, expectation of a competitive pricing. These customers are commonly known as bargain hunters. If you can, offer competitive pricing for your products as compared to that at the physical stores. You could also choose to put a few products on every range, on sale to draw the attention of bargain hunters. For example, Snapdeal offers a ‘deal of the day’ – in which the pricing of products is considerably low compared to what they would cost in stores. This makes the customers think they are bagging a good deal, and the sense of urgency around the deal, increases the number of conversions.